October 16, 2017
Vermont Business Magazine
The numbers are in and it was another successful year for Vermont businesses at the Eastern States Exposition in West Springfield, Massachusetts.
In 2017, the Vermont Building earned $1,804,066 in gross sales. On Vermont Day, Saturday September 23, The Big E broke a single-day attendance record attracting 171,897 fairgoers. Over the course of 17 days, the Big E set an all-time attendance record exposing over 1.5 million people to the Vermont brand.
Governor Phil Scott visited the Vermont Building on Vermont Day to help showcase all Vermont has to offer, from hiking, biking and skiing to craft beer, maple syrup, cheese and new job opportunities.
“The Big E represents an opportunity for us to share why Vermont is a great place to live, visit, work and do business,” said Gov. Scott. “It’s also a chance for growing Vermont entrepreneurs to build relationships and strengthen the Vermont brand with out-of-state consumers.”
The Vermont Building has been a significant economic engine for participating vendors, generating over $10 million in total sales over the last four years. In 2017, the Vermont Building added some new key features to help showcase Vermont products such as the Journey’s End Camp, an upgraded rear patio, complete with a new performing stage, additional vendors and elegant landscaping, all replicating Vermont’s charming beauty. In addition, the Vermont State Troopers were given a designated space inside the building, and additional vending spaces, landscaping, and signage were added to the side of the building.
“The upgrades to the Vermont Building have created a great public space with a real Vermont feel. When you walk around the side of our building and into our new patio it looks like you're in the Green Mountains. We want to evoke warm Vermont feelings in fairgoers, so that they think about where our products come from, visit us, and enjoy everything that the state of Vermont has to offer,” said Lauren Masseria, Vermont Agency of Agriculture, Food & Markets.
WATCH our video for a full Vermont Building experience. For more information on The Big E-Eastern States Exposition go to www.thebige.com.
About the Vermont Agency of Agriculture, Food & Markets: VAAFM facilitates, supports and encourages the growth and viability of agriculture in Vermont while protecting the working landscape, human health, animal health, plant health, consumers and the environment. www.Agriculture.Vermont.Gov